the "what" and "why"

Many local economies choose to focus economic development efforts onto targeted industry clusters because they offer region-specific competitive advantages. Grow Smarter has focused its efforts on growing 5 main industries: Creative Arts and Design, Data Analytics, Financial Services, Marine and Life Sciences, and Specialized Manufacturing.

St. Petersburg’s largely tourism-based economy is projected to continue dominating its job market. Growing jobs that diversify the local economy and offer higher wages, is key to building long-term economic stability.


Ensuring Equity in our trageted Industries

As St. Petersburg looks to grow high-wage industries, ensuring that all residents have access remains a crucial challenge and component to long-term sustainability. Although overall wages have increased, large inequalities still remain among St. Petersburg’s residents.