Million Dollar Mission

The Million Dollar Mission is a plan that launched in mid-April to encourage 50,000 locals to each spend at least $20 on a local business through a new online marketplace, with the end goal being a $1 million surge into the local economy. When the opportunity arose, we knew it was something that Grow Smarter needed to support. Our goal is equitable economic development, and we know that small business and sole proprietors are especially at risk right now. With the impact of COVID and our current efforts through the Business Resiliency Team, supporting local St. Pete businesses is paramount 


In just six weeks, there are more than 750 listings from more than 200 local businesses and makers, over 375 transactions, and about $11,000 spent through the platform. On top of that, many businesses have reported new customers and custom orders outside the marketplace. You can support the St. Pete small business community by shopping at and help us reach the $1 Million goal. 


For all the businesses interested in participating, does not charge listing fees or take cuts from sales. There is no financial cost involved. The purpose is solely to support local businesses and boost the economy. And if you are looking for assistance navigating this turbulent time, you can contact our Business Resiliency Team at 


If you haven’t listed items or purchased from the marketplace, we encourage you to visit to participate. 



LocalShops1, I Love the Burg, the City of St. Petersburg, St. Petersburg Chamber, That’s So Tampa, St. Petersburg Greenhouse, St. Pete Store and Visitor Center, Grow Smarter St. Petersburg, Deuces Live,  EDGE District, The Grand Central District, St. Pete Downtown Neighborhood Association, Lakewood Estates Civic Association, Disston Heights Civic Association, St. Pete Innovation District, Broadwater Civic Association, Barcley Estates Homeowners Association, and WannaGo St Pete. 

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